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brand equity

Essay specific features

 

Issue:

Business

 

Written by:

Michael M

 

Date added:

April 18, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1309

 

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9739 times

 

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Essay content:

Monolithic brand or Branded house Examples include Virgin Group, Red Cross or Oxford University. These brands use a single name across all their activities and this name is how they are known to all their stakeholders - consumers, employees, shareholders, partners, suppliers and other parties. 2. Endorsed brands Like Nestle's KitKat, Sony PlayStation or Polo by Ralph Lauren...
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These brands use a single name across all their activities and this name is how they are known to all their stakeholders - consumers, employees, shareholders, partners, suppliers and other parties. 2. Endorsed brands Like Nestle's KitKat, Sony PlayStation or Polo by Ralph Lauren. The endorsement of a parent brand should add credibility to the endorsed brand in the eyes of consumers...
displayed 300 characters

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