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brand equity
Essay specific features
Written by:
Michael M
Date added:
April 18, 2016
Level:
University
Grade:
A
No of pages / words:
5 / 1309
Was viewed:
9742 times
Rating of current essay:
Essay content:
Monolithic brand or Branded house Examples include Virgin Group, Red Cross or Oxford University. These brands use a single name across all their activities and this name is how they are known to all their stakeholders - consumers, employees, shareholders, partners, suppliers and other parties.
2. Endorsed brands Like Nestle's KitKat, Sony PlayStation or Polo by Ralph Lauren...
displayed 300 characters
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These brands use a single name across all their activities and this name is how they are known to all their stakeholders - consumers, employees, shareholders, partners, suppliers and other parties.
2. Endorsed brands Like Nestle's KitKat, Sony PlayStation or Polo by Ralph Lauren. The endorsement of a parent brand should add credibility to the endorsed brand in the eyes of consumers...
displayed 300 characters
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