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BRAND EXTENTION AT REAL MADRID
Essay specific features
Written by:
Sherry P
Date added:
January 4, 2014
Level:
University
Grade:
A
No of pages / words:
5 / 1316
Was viewed:
9194 times
Rating of current essay:
Essay content:
To do so, RM needs to set up a new channel of communications and partnership-relationship with retailers, broadcasters and franchisees who are key drivers in enabling RM’s brand extension around the world.
1. Ask SEED Question
Initial Question
What are we trying to achieve?
We want to extent Real Madrid brand worldwide to gain profits...
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By extending the brand worldwide, RM can have stable and increasing incomes by selling contents and merchandise and therefore achieve sustainable profitability.
• While answering this question, we will become a champion. When the brand is extended, RM will have stable income sources, therefore RM will not totally depend on incomes from traditional channels which are depending on the team’s performance...
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