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Brand Management
Essay specific features
Written by:
Ronnie L
Date added:
May 9, 2014
Level:
University
Grade:
A
No of pages / words:
17 / 4718
Was viewed:
4537 times
Rating of current essay:
Essay content:
This starts with the leaders of the company who define the brand and control its management. It also reaches all the way down the company and especially to the people who interface with customers or who create the products which customers use.
Brand management performed to its full extent means starting and ending the management of the whole company through the brand...
displayed 300 characters
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It is simply far too important to leave to the marketing department. The CEO should be (and, in fact, always is) the brand leader of the company.
Creating the promise
Creating the promise means defining the brand. A good brand promise is memorable and desirable. It cannot be effective if nobody remembers it, and is no good either if nobody wants it!
A good brand promise evokes feelings, because feelings drive actions...
displayed 300 characters
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