brand nokia

Essay specific features

 

Issue:

Business

 

Written by:

Jess M

 

Date added:

May 19, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3530

 

Was viewed:

8784 times

 

Rating of current essay:

 
Essay content:

Attributes, Benefits, Values, Culture, personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand. At the low level are brand attributes, at the next level are the brand's benefits, and at the top are beliefs and values as shown below. Brand pyramid Brand building: It is one of the most important activities to be performed for the lifecycle of any brand...
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Some of the various tools used by Nokia include: ? Public relations and press releases ? Sponsorships ? Events marketing ? High value for money Brand Value: It is the job of estimating the total financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion...
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