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Brand Personality Creation Through Advertising
Essay specific features
Written by:
Roger G
Date added:
October 29, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 380
Was viewed:
10084 times
Rating of current essay:
Essay content:
The objectives of the
dissertation are to understand consumer’s opinions about brands and
advertisements, to understand how advertising agencies work, what their beliefs are
and what the relationship with their clients is and finally to choose, describe and
review several brands and their personalities in comparison with their
advertisements...
displayed 300 characters
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Since brands tell a story within advertisements, the discussion on
this paper is based on how design in print advertising communicates the brand and
its personality. The discussion includes advertisements of the sixteen chosen brands
and their description as well as a variety of comments.
My main aim is to enhance advertising design in creating brand personality...
displayed 300 characters
General issues of this essay:
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