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Essay

Brand Repositioning

Essay specific features

 

Issue:

Business

 

Written by:

Vincent P

 

Date added:

September 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1256

 

Was viewed:

8841 times

 

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Essay content:

So when a firm realized that the first position of their product is not suitable for the marketplace, such as consumers have a poor response to their product and sales results have a large gap between sales forecast.(Marshall,2006) Apparently, it is the right time to reposition their brand. Even though the first positioning is very crucial to a firm which is also means establish the value of a brand as well, the marketplace is always changing, the position of a brand cannot be existed forever...
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Even though the first positioning is very crucial to a firm which is also means establish the value of a brand as well, the marketplace is always changing, the position of a brand cannot be existed forever. If a firm should reposition, the ways to solve this problem are research, analysis marketplace again and have a sensitive olfaction of marketplace...
displayed 300 characters

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