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Written by:
Pamela S
Date added:
January 12, 2016
Level:
Grade:
A
No of pages / words:
19 / 5159
Was viewed:
388 times
Rating of current essay:
Essay content:
Online media is not alone, however at their inception, all forms of media have been pushed to show value. Through that pressure have come some innovative and widely accepted approaches to measure advertising effectiveness.
One simple way to measure the effectiveness of advertising, as stated by the head of online advertising at a large packaged goods company is to "stop advertising and see what happens...
displayed 300 characters
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Online media is not alone, however at their inception, all forms of media have been pushed to show value. Through that pressure have come some innovative and widely accepted approaches to measure advertising effectiveness.
One simple way to measure the effectiveness of advertising, as stated by the head of online advertising at a large packaged goods company is to "stop advertising and see what happens...
displayed 300 characters
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