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branding
Essay specific features
Written by:
Virginia K
Date added:
July 31, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 490
Was viewed:
2467 times
Rating of current essay:
Essay content:
This phenomenal growth continued thro’ the 1990s and Mountain Dew was the fastest-growing major soft drink in the US for much of the decade. The brand’s aggressive pursuit of young soda drinkers aided Mountain Dew’s market share rise from 2.7% in 1980 to 7.2% in 2000, the year Mountain Dew briefly passed Diet Coke to become the number 3 soft drink in terms of market share...
displayed 300 characters
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The brand’s aggressive pursuit of young soda drinkers aided Mountain Dew’s market share rise from 2.7% in 1980 to 7.2% in 2000, the year Mountain Dew briefly passed Diet Coke to become the number 3 soft drink in terms of market share.
Mountain Dew updated its outdoor image in the 1990s by using extreme sports such as skydiving, skateboating and snowboarding...
displayed 300 characters
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