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Written by:
Doyle V
Date added:
October 30, 2015
Level:
University
Grade:
A
No of pages / words:
9 / 2437
Was viewed:
6745 times
Rating of current essay:
Essay content:
oktober 2007 da de lancerede deres kampagne ”KILLER SALE” modt af modstand fra mediernes side, hvorefter de besluttede at tr?kke deres kampagne tilbage.
Jeg vil i opgaven lave en analyse af kampagnen med henblik pa en vurdering af om Marcus nar den definerede malgruppe. Dette vil jeg gore med udgangspunkt i IMK-modellen, hvor jeg kommer ind pa punkter som kontekst /kultur, modelmodtager og hvordan denne iscenes?ttes i reklameannoncerne, retoriske strategier, referenten, og til sidst men ikke mindst ”monents of identity”
IMK-modellen[2]...
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Man skelner desuden imellem den situationelle kontekst, hvilket vil sige den mere eller mindre umiddelbare situation, markedskommunikationen foregar i, (hvem, hvad, hvor og hvornar), og pa den anden side kulturen, der bestemmer den situationelle kontekst pa mange niveauer.[3]
Kontekst:
Hvem: Marcus
Hvad: firmaets toj
Hvor: husstandsomdelt reklame kampagne ”KILLER SALE”
Hvornar: den 28...
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