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Essay

Branding

Essay specific features

 

Issue:

Business

 

Written by:

Francis M

 

Date added:

June 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 334

 

Was viewed:

5736 times

 

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Essay content:

Many big time companies need to use branding, or otherwise it will be very hard to "stay afloat". Branding in today's business world is almost a necessity, but branding can also work negatively on your company. You must market you business in a positive way, so that when customers see your slogan or your logo, they will think great things of your company instead of negative things...
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Managing your brand is also a very important aspect of branding. You cannot simply throw out a brand into the world and expect it to keep making money for your company, you must maintain it and update it, change with the culture and adjust to a culture. For example, what Americans may think to be a great and positive idea, European countries may look down on the same idea...
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