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Branding
Essay specific features
Written by:
Francis M
Date added:
June 22, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 334
Was viewed:
5724 times
Rating of current essay:
Essay content:
Many big time companies need to use branding, or otherwise it will be very hard to "stay afloat".
Branding in today's business world is almost a necessity, but branding can also work negatively on your company. You must market you business in a positive way, so that when customers see your slogan or your logo, they will think great things of your company instead of negative things...
displayed 300 characters
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Managing your brand is also a very important aspect of branding. You cannot simply throw out a brand into the world and expect it to keep making money for your company, you must maintain it and update it, change with the culture and adjust to a culture. For example, what Americans may think to be a great and positive idea, European countries may look down on the same idea...
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