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Branding
Essay specific features
Written by:
David C
Date added:
October 1, 2015
Level:
Grade:
A
No of pages / words:
2 / 366
Was viewed:
3930 times
Rating of current essay:
Essay content:
It is easier to achieve global microbranding when you are the first and leading brand in a category.
Those who are successful at microbranding often outsource functions that aren't vital to developing the brand, this saves them time and money. For example, "ID Software Inc., the 17-person creator of the computer games Doom and Quake, outsources everything but game development...
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Their success began with the support of others and they became known for their unusual methods of advertisement. "In two days they contacted almost 100 sites, asking if owners would put a "Download Firefox" button on their homepage. A staggering 85% said yes." (Lacy) The founders of Mozilla then enlisted the supporters to continue to help by using e-mail to spread the word further...
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