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Essay

Branding

Essay specific features

 

Issue:

Business

 

Written by:

Kasandra B

 

Date added:

April 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

91 / 25407

 

Was viewed:

2265 times

 

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Essay content:

Attributes are those descriptive features that characterize a product or service- what a consumer thinks the product or service is or has and what is involved with its purchase or consumption. Product-related attributes are the functions of the product or service. Non-product-related attributes are the external aspects of the product or service that relate to its purchase or consumption, like the price information, packaging or product appearance, user imagery (i...
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what type of person uses the product or service) and usage imagery (i.e. where and in what types of situations the product or service is used) (Keller, 1993). Consumer buying behavior is affected by many socio-cultural factors like social class, demographics, personality, and beliefs etc. However, besides these, the product itself also makes their decision for them because of the message it transmits, the visual impact it makes, the significant colors and logo of the brand, the brand image and awareness, and the price...
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General issues of this essay:
Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Examining The Impact Of Product Attributes On Perception Towards Brand Product Evaluate the importance of branding, and brand loyalty, to successful marketing. Sustainability And Its Impact On Brand Value Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Why and under what conditions are people more likely to buy brand names rather than their generic counterparts? Brand Value brand Brand Brand brand Brand
 

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