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Branding

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Issue:

Business

 

Written by:

Miles B

 

Date added:

May 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 324

 

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5872 times

 

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Talk about targeting. In advertising, there’s nothing worse than spending ad dollars on a group of people that simply don’t care about your product or service. Putting that flyer on my car (or every car in the parking garage), for example, would have been a complete waste of money. The good news is that today, you can “toyota prius target” your customers online...
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Tools like AdWords allow you to advertise to those searching for answers (e.g., a Google query for “brooklyn dodgers baseball cap"). You can also focus those ad dollars on specific geographic regions, cities, or areas, otherwise know as geo-targeting. That means if you only do business and have customers in Fort Myers, FL, you can advertise solely within that city...
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