Branding

Essay specific features

 

Issue:

Business

 

Written by:

Jamel J

 

Date added:

June 24, 2014

 

Level:

University

 

Grade:

 

No of pages / words:

3 / 776

 

Was viewed:

4825 times

 

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Essay content:

It’s no different from seeing the Nike Air symbol on a bulletin, when you see that sign you know that there is a company who has made a good reputation for themselves, who sponsor the greatest athletes such as Lebron James, and Tiger Woods, and who plan on being around for a very long time. Yes there may have been a few creations that might not have done as well as the previous, but that doesn’t destroy the brand, or the company...
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I can give an example when Kobe Bryant was on trial he was a brand for sprite, at that time, sprite didn’t believe he was the best brand to represent their company right then and there, and it is understandable. Guilty or not he was still going through a trying and rough time in his life and it was best that he as his own brand try to clean up the mess that he made...
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