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Essay

branding easy jet

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth D

 

Date added:

May 13, 2016

 

Level:

University

 

Grade:

 

No of pages / words:

12 / 3192

 

Was viewed:

6317 times

 

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Essay content:

The future for Easy Jets brand 14 7. References 15 8. Appendix 1 16 1. Background I have decided to write a report about the Easy Jet brand. This is because the low cost air companies are the new contrast to the major scheduled air companies, and their alliances. The airline was founded by Stelios Haji-Ioannou in 1995, and the family remains the major shareholder...
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He controls other separate easyGroup companies such as easyInternetCafe, easyCar.com, easyMoney, and easyValue. A low-cost/no-frill airline can be described as a company that eliminate unnecessary cost and frills which characterise 'traditional' airlines. EasyJet keeps costs low by eliminating the unnecessary costs and ?frills' in different ways like: Use of the Internet to reduce distribution costs: approximately 95 % of all seats are sold over the Internet, making easyJet one of Europe's biggest Internet retailers...
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General issues of this essay:
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