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Branding In Rural Market
Essay specific features
Written by:
Greg M
Date added:
October 28, 2013
Level:
University
Grade:
B
No of pages / words:
17 / 4616
Was viewed:
6039 times
Rating of current essay:
Essay content:
Market Segmentation: 10
1. Consumer Profile 12
2. Evaluation Process used by Consumers 12
a. Price: 12
b. Quality: 12
c. Brand Image: 12
d. Benefits Sought: 12
3. Buying Pattern by Time 13
4. Perceptual Map 13
1. Product Category: Detergents 14
2. Product Category: Beauty Care – Shampoos 15
3...
displayed 300 characters
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Product Category: Biscuits 16
4. Product Category: Milk 17
Retail Analysis 18
FMCGs Analysis 19
1. FMCGs according to Product Category 19
2. Most sold Brands in each FMCG category 20
3. Monthly expenditure on each FMCG category 20
4. Brand Recognition 21
Retail Activity Synopsis 22
Branding Challenges for the Rural Market 24
1...
displayed 300 characters
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