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Branding Strategies
Essay specific features
Written by:
Ricardo G
Date added:
April 18, 2015
Level:
University
Grade:
A
No of pages / words:
8 / 2068
Was viewed:
2935 times
Rating of current essay:
Essay content:
Show the Name and Logo
5. Call Attention to the Logo
6. Headline Company Names
7. Use Theme Lines
IV. Brand-Building
A. Build Brand without Mass Media
1. Let Brand Strategy Drive the Business Strategy
2. Clarify the Brand's Identity
3. Create Brand Visibility
4. Involve the Customer
5. Make it Happen
B...
displayed 300 characters
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Make it Happen
B. Creative Brand Building
1. "Give Away the Farm"
2. Conduct "War" Using Public Relations
3. Work the Web
4. Make it Funny
C. Extend the Brand Name Across More Product Lines
V. Brand-Consumer Relationships
A. Love and Passion
B. Self Concept Connection
C. Interdependence
D...
displayed 300 characters
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