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Essay

Brands

Essay specific features

 

Issue:

Business

 

Written by:

Clarence G

 

Date added:

August 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2492

 

Was viewed:

2686 times

 

Rating of current essay:

 
Essay content:

It is important, therefore, to understand what brands are and why they are important. Macdonald sums this up nicely in the following quote emphasising the importance of brands: “…it is not factories that make profits, but relationships with customers, and it is company and brand names which secure those relationships” Businesses that invest in and sustain leading brands prosper whereas those that fail are left to fight for the lower profits available in commodity markets...
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It is important, therefore, to understand what brands are and why they are important. Macdonald sums this up nicely in the following quote emphasising the importance of brands: “…it is not factories that make profits, but relationships with customers, and it is company and brand names which secure those relationships” Businesses that invest in and sustain leading brands prosper whereas those that fail are left to fight for the lower profits available in commodity markets...
displayed 300 characters

General issues of this essay:
A CASE FOR BRAND LOYALTY Brand Equity Brand Loyalty Brand Loyalty Brand Loyalty Brand Loyalty Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand equity Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Process Of Developing Consumer Based Brand Equity Aarong Bangladesh The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention True Brand Loyalty When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
 

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