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Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers

Essay specific features

 

Issue:

Business

 

Written by:

Mary W

 

Date added:

September 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3447

 

Was viewed:

2984 times

 

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Essay content:

While referring to a human life cycle for a brand, this article targets some real issues faced by brands in their highly competitive marketplaces. If brands do not adapt they run the risk of disappearing fast. Therefore it is important for them to evolve continually in order to expect a longer life. On the contrary, Lehu (2006) proposes a three-stage process to address the problem of brand ageing...
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On the contrary, Lehu (2006) proposes a three-stage process to address the problem of brand ageing. Firstly recognising that the ageing process has begun; secondly examining whether the brand still has enough brand equity to survive the rejuvenation; and thirdly, to form a strategy in order to create a successful future for the brand...
displayed 300 characters

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