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Essay

Breathing Shoes And Complementarities

Essay specific features

 

Issue:

Business

 

Written by:

Carolyn B

 

Date added:

February 20, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

35 / 9722

 

Was viewed:

2970 times

 

Rating of current essay:

 
Essay content:

We use this theoretical framework to analyze Geox, an Italian footwear manufacturer that, in less than a decade, has grown to be one of the world largest brown shoe manufacturers, outperforming the industry in terms of market and financial results. We describe Geox’s choices within four stages along its value chain: product design, marketing and communication, production and supply chain, distribution and retail...
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We describe Geox’s choices within four stages along its value chain: product design, marketing and communication, production and supply chain, distribution and retail. We show that, though grounded on product innovation (the Geox breathes® patented system which allows ventilation in waterproof rubber sole shoes), Geox’s competitive advantage has not grown out of operational excellence in single activities in the business, but, rather, derives from a unique and consistent configuration of complementary activities...
displayed 300 characters

General issues of this essay:
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