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Brita

Essay specific features

 

Issue:

Business

 

Written by:

Anonymous

 

Date added:

March 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 530

 

Was viewed:

5569 times

 

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Essay content:

PUR does better. - P&G purchased PUR, PUR will now be marketed by establish firm that is known for its marketing expertise and resources. 3. Losing sight their own value proposition (provided great tasting water), inconsistency into their 5 strategies. They’re trapped to enter into competitor’s consistent “removal of impurities” positioning...
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Due to focusing to attack their competitors by defensive marketing strategy, they forget their basic STP strategy 4. Late to conduct market research, declining in 1999; they decided to “listen” to market by 2004 (project Travolta). 5. Loss customer’s equity (ch3 p150 ). It’s irony as first four years they spent money, effort and time to simply explaining its product (ads:”How it works”) 6...
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General issues of this essay:
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