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Essay

Bsnl Services - A Promotional Challenge

Essay specific features

 

Issue:

Business

 

Written by:

Sue W

 

Date added:

March 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5731

 

Was viewed:

2419 times

 

Rating of current essay:

 
Essay content:

It has one of the best set of services in the industry at very affordable tariffs. But strangely revenue from these services was minimal and did not even break even as stand-alone services. To understand the reasons behind this trend, BSNL hired a market survey agency and conducted a survey on various aspects like awareness levels, service perception among other things...
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To understand the reasons behind this trend, BSNL hired a market survey agency and conducted a survey on various aspects like awareness levels, service perception among other things. The results and analysis of the survey was reported to Mr. Kumar. The awareness levels about the services were least among the BSNL customers itself let alone non-customers...
displayed 300 characters

General issues of this essay:
customer service Bsnl Services - A Promotional Challenge Customer Requirements Translated Into Products/Services Customer Service Customer Service Customer Service customer service customer service marketing strategies of BSNL Nature Of Customer Focus analysis of product mix of bsnl Customer Service customer service in n out customer service "The decisive reason for the advance of bureaucratic organization has always been its purely technical superiority over any other form of organization (Weber)" Discuss
 

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