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Essay

BT Direct marketing

Essay specific features

 

Issue:

Business

 

Written by:

Brandy D

 

Date added:

March 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5856

 

Was viewed:

6429 times

 

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Essay content:

In addition, in order to face the fast changing environment we have to introduce within the companies activities like cross selling and e-marketing. A new era is at about to start, where BT will become one of the leaders within the global telecommunications industry starting from its dominance in the UK...
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However, for the appliance of a new Marketing Strategy, many changes have to be done as far as it concerns the complete infrastructure of an organisation, as well as the corporational beliefs and values. Our suggested strategy emphasizes on our effort to launch BT as a potential ??active member?¦ in the economical and social life of the country, in contradiction to the characterisation of the past as a ??public enemy?¦ from the press...
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