Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal

Essay specific features

 

Issue:

Business

 

Written by:

David G

 

Date added:

May 12, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3362

 

Was viewed:

517 times

 

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Essay content:

The results anticipated will enrich the existing theory and provide practical recommendations for the providers of services. The proposal includes four sections: introduction to the study (1), review of the literature (2), methodology (3), report on the results anticipated (4). INTRODUCTION The first part of the proposal introduces the background of the study, states the problem, indicates the professional significance, determines the scope of the research and presents the definitions of the key terms...
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Increased investments in service-driven spheres of the economy such as financial services, mobile telephony, travel and others transform markets, though raise problems diverse by nature from those marketers are used to solve. Hence the dynamics of marketing practices necessitates, triggers and facilitates further development of existing marketing concepts...
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