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Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal
Essay specific features
Written by:
David G
Date added:
May 12, 2017
Level:
University
Grade:
A
No of pages / words:
13 / 3362
Was viewed:
577 times
Rating of current essay:
Essay content:
The results anticipated will enrich the existing theory and provide practical recommendations for the providers of services.
The proposal includes four sections: introduction to the study (1), review of the literature (2), methodology (3), report on the results anticipated (4).
INTRODUCTION
The first part of the proposal introduces the background of the study, states the problem, indicates the professional significance, determines the scope of the research and presents the definitions of the key terms...
displayed 300 characters
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Increased investments in service-driven spheres of the economy such as financial services, mobile telephony, travel and others transform markets, though raise problems diverse by nature from those marketers are used to solve. Hence the dynamics of marketing practices necessitates, triggers and facilitates further development of existing marketing concepts...
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