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Essay

Burberry Investigative Report and Competitors

Essay specific features

 

Issue:

Business

 

Written by:

Lela H

 

Date added:

July 2, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 646

 

Was viewed:

10164 times

 

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Essay content:

In 2006, Burberry had sales of $1292.3 million and net income of $185.1 million. The company expanded to 4,651 employees’ leading to a 12.6% employee growth. Products and Services The brand offers womenswear, menswear, childrenswear, accessories, footwear and licensing. Womenswear is the largest department of the brand by 36%...
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Womenswear is the largest department of the brand by 36%. The Burberry signature item is the trench coat for both genders. Services offered to the customer are online view of the brand, catalogue, Burberry gift cards, sending gifts, warranty on product, and returning policy. Distribution Channels Burberry distributes products in major consumer markets globally through its retail, wholesale and licensing channels...
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