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Essay

Burger King External Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Ashley S

 

Date added:

October 11, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1837

 

Was viewed:

5202 times

 

Rating of current essay:

 
Essay content:

Economies of scale. 2. Product differentiation. 3. Capital requirements. 4. Cost advantages. 2. Determinates of Supplier Power. 1. Switching cost of suppliers. 2. Impact of inputs on cost or differentiation. 3. Determinates of Buyer Power. 1. Bargaining leverage. a. Buyer switching cost. 2...
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Price sensitivity a. Price/total purchases. b. Impact on quality. 4. Determinates of Substitution Threats. 1. Buyer propensity to substitute. 2. Relative price performance of substitute. 5. Determinates of Rivalry. 1. Brand identity. 2. Industry growth. 3. Investment in technology and restaurants...
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