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Burger King New Viral Marketing Ad
Essay specific features
Written by:
Jan S
Date added:
May 10, 2014
Level:
University
Grade:
A
No of pages / words:
4 / 865
Was viewed:
7535 times
Rating of current essay:
Essay content:
What can you conclude from this analysis?
Viral marketing is effective because it :
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6...
displayed 300 characters
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Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources
After being seeded into several Internet chat rooms, the "Subservient Chicken" instantly struck a nerve with bloggers, in part because the site's technology allowed users to type in nearly anything and get a response from the chicken...
displayed 300 characters
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