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Essay

Burt's Bees: Leaving the Hive

Essay specific features

 

Issue:

Business

 

Written by:

Betsy T

 

Date added:

June 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 566

 

Was viewed:

9242 times

 

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Essay content:

Facing the mess situation, Replogle the CEO hoped to lead the company from an entrepren-eurial company in a niche market to a category leader in a transformed market. II. Problems Burt's Bees managers thought they had fierce consumer loyalty. However, lacking of marketing department, they only judged by a little feedback from their sales representatives...
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By this way, Burt's Bees neither estimated the size of consumers nor measured the consum-ers' sensitiveness with changing. In communications, they thought a national product-demonstration tour can communicate the value proposition to consumers according to the sales, but they did not measure by the ratio of return over investment...
displayed 300 characters

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