burton

Essay specific features

 

Issue:

Business

 

Written by:

Carolyn M

 

Date added:

December 9, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 742

 

Was viewed:

9670 times

 

Rating of current essay:

 
Essay content:

Burton is a global business with its main headquarters in Vermont, Japan and Austria and worldwide distribution capabilities in over 35 countries. Burton Snowboards operates three factory outlet stores in Vermont, Massachusetts, and Austria. To create buzz marketing, Burton encourages newbie's to experience the slopes with its Learn To Ride (LTR) line of equipment and programs at ski resorts nationally...
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In the past few years, Burton has started independent companies, which have their own individual identities and products. Burton has also created one of the most extensive online shopping experiences for its clientele. (www.burton.com) Strengths Burton attributed to the development of the sport of snowboarding, as it was the first and oldest manufacturer...
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