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Essay specific features
Written by:
Lisa E
Date added:
September 15, 2013
Level:
University
Grade:
A
No of pages / words:
1 / 242
Was viewed:
7711 times
Rating of current essay:
Essay content:
(strategy-Ansoff’s Matrix)
Product development
• This is the development of new products for the existing market
• New products come in the form of:
- New products to replace current products to replace current
- New innovative product
- Product improvement
- Product line extensions
- New products to complement existing products
- Products at a different quality level to existing products (strategy-Ansoff’s Matrix)
Present Markets
Market development
• Market development is used when...
displayed 300 characters
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(strategy-Ansoff’s Matrix) Diversification (new product and new markets)
• New products sold to new markets
• New products for new customers
Diversification can be sub-divided into related and unrelated. (strategy-Ansoff’s Matrix)
New Markets
In terms of the Ansoff’s Matrix our service for Virgin Atlantic would fit in the product development section...
displayed 300 characters
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