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business

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Issue:

Business

 

Written by:

Susan F

 

Date added:

March 9, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3682

 

Was viewed:

9648 times

 

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Essay content:

The company's first self-designed product was based on Bowerman's "chicken and waffle" design in which the sole of the shoe was made by the pattern of a waffle iron. The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Trenton Ave., with the relationship between BRS and Onitsuka Tiger nearing an end, BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh...
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[Sources: 'Swoosh' by J.B. Strasser and 'Just Do It' by Donald Katz.] The first shoe to carry this design that was sold to the public was a soccer cleat named "Nike," which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory...
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