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Business

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Issue:

Business

 

Written by:

David C

 

Date added:

December 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

48 / 13180

 

Was viewed:

7793 times

 

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Essay content:

Analysis 10 Strengths 10 Weaknesses 10 Opportunities 11 Threats 11 Primary Objective 12 SMART Objectives 12 Recommended Target Market 13 Recommended Positioning 14 Recommended Marketing Strategies and Programs/Tactics 15 Strategy 1: Develop an Effective Promotion Plan – Promotion 15 Strategy 2: Improve the Efficiency of Current Distribution Channels - Distribution 16 Strategy 3: Develop a Domestic Travel Program – Product/Promotion 18 Benefits 19 Monitors and Controls 20 Contingency Plan 20 Appendixes 22 Appendix A: Distribution Channels 22 Appendix B: Porters Five Forces 23 Appendix C: Competitive Matrix 24 Appendix D: Positioning 25 Appendix E: Survey Questions & Results 26 Appendix F: S...
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Analysis 10 Strengths 10 Weaknesses 10 Opportunities 11 Threats 11 Primary Objective 12 SMART Objectives 12 Recommended Target Market 13 Recommended Positioning 14 Recommended Marketing Strategies and Programs/Tactics 15 Strategy 1: Develop an Effective Promotion Plan – Promotion 15 Strategy 2: Improve the Efficiency of Current Distribution Channels - Distribution 16 Strategy 3: Develop a Domestic Travel Program – Product/Promotion 18 Benefits 19 Monitors and Controls 20 Contingency Plan 20 Appendixes 22 Appendix A: Distribution Channels 22 Appendix B: Porters Five Forces 23 Appendix C: Competitive Matrix 24 Appendix D: Positioning 25 Appendix E: Survey Questions & Results 26 Appendix F: S...
displayed 300 characters

General issues of this essay:
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