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Business

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Issue:

Business

 

Written by:

Bill M

 

Date added:

April 3, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 862

 

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2715 times

 

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Essay content:

Thus, the course material will cover the development of a retail format (online or offline) and its strategy, the analysis of a target market, retail personnel issues, the considerations and decisions for establishing and managing a retail store in terms of location, store lay-out and design, customer retention, pricing, strategy, customer services as well as buying strategies and financial matters of retailing...
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Daily life scenarios are essential parts of the classes. PREREQUISITE AD 341 Introduction to Marketing. TEXT BOOK Levy, Michael and Barton A. Weitz (2004), Retailing Management, 6th edition, McGraw Hill, Higher Education: Chicago (ISBN-13: 978-0-07-110688-7; ISBN: 0-07-110688-X). www.mhhe.com/levy6e COURSE OBJECTIVES Students will be able to • analyze the retailing process, the environment within which it operates, and the institutions and functions that are performed...
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