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Essay specific features
Written by:
Raul M
Date added:
November 13, 2014
Level:
University
Grade:
A
No of pages / words:
5 / 1296
Was viewed:
6351 times
Rating of current essay:
Essay content:
Moreover, as Kotler's1 definition says, an MIS is more than a system of data collection or a set of information technologies:
"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control"...
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It is suggested that whilst the MIS varies in its degree of sophistication - with many in the industrialised countries being computerised and few in the developing countries being so - a fully fledged MIS should have these components, the methods (and technologies) of collection, storing, retrieving and processing data notwithstanding...
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