Business

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Issue:

Business

 

Written by:

Raul M

 

Date added:

November 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1296

 

Was viewed:

6355 times

 

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Essay content:

Moreover, as Kotler's1 definition says, an MIS is more than a system of data collection or a set of information technologies: "A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control"...
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It is suggested that whilst the MIS varies in its degree of sophistication - with many in the industrialised countries being computerised and few in the developing countries being so - a fully fledged MIS should have these components, the methods (and technologies) of collection, storing, retrieving and processing data notwithstanding...
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