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Business
Essay specific features
Written by:
Adam H
Date added:
August 9, 2012
Level:
University
Grade:
A
No of pages / words:
7 / 1864
Was viewed:
4515 times
Rating of current essay:
Essay content:
The marketing strategy section of a business plan outlines the game plan to achieve the desired marketing objectives. It is, essentially, the heart of the marketing plan. The marketing strategy section should include information about the 4Ps (Product, Price, Place, and Promotion). The 4Ps of marketing can then be utilized to form a marketing plan to pursue a defined strategy...
displayed 300 characters
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The marketing strategy section should include information about the 4Ps (Product, Price, Place, and Promotion). The 4Ps of marketing can then be utilized to form a marketing plan to pursue a defined strategy. A marketing strategy supports the objectives of a business, thus defining a general approach as a means to completing those objectives...
displayed 300 characters
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