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Business and environment body shop 2005

Essay specific features

 

Issue:

Business

 

Written by:

Martha M

 

Date added:

July 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 3935

 

Was viewed:

4684 times

 

Rating of current essay:

 
Essay content:

However, The Body Shop has since been exposed to negative press surrounding the controversial business ethics on which this ?green' company is based. Therefore it was interesting to analyse the effects the external environment has on The Body Shop and how the company and the owner, Anita Roddick respond to and deal with these pressures...
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The report finds that political, economical, competitive, ecological and socio-cultural analysis can be used to analyse these external pressures. We did not include technological analysis in our study as it was very difficult to access this information and it has little impact on our firm. However, to carry out a more in depth analysis we also used SWOT analysis, which is a measure of the strengths, weaknesses, opportunities and threats of the business, in order to see how the external pressures influence the business and how they can react to them...
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