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Essay

Business Development

Essay specific features

 

Issue:

Business

 

Written by:

Lakenya J

 

Date added:

April 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 632

 

Was viewed:

5795 times

 

Rating of current essay:

 
Essay content:

The website marketing campaign puts in plain sight the paradigm under which RJF operates differently – no proprietary products; no quotas; total independence, and individual advice. The website marketing campaign adds to its strong positioning by fostering the concept of long-term, trusting relationships between a client and an advisor...
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By acknowledging the clients’ preconceived notions of how other investment management company’s work and refuting those concepts head on. RJF further identifies itself as a knowledgeable entity where a client can feel comfortable and confident. The overall branding position(-ing) – different by design – comes full circle in the website marketing campaign as the brand further identifies itself as being caring and empathetic to the client’s inner-most fears and desires – foremost risk and legacy...
displayed 300 characters

General issues of this essay:
Meet me in St. Louis The Client Business Continuity Planning and Emergency Management If You Were James Gorman, The New Head Of Global Wealth Management, What Information Systems Would You Invest In? Why? Do You Think Morgan Stanley’S Plans For An Integrated Client Information System Are Worthwhile? Meet Heinz Meet The Brics Meet Your New Executives! Meet Your Next Customer How to meet someone Through the Internet Meet The Simpsons The Client The Client Until We Meet Again Meet The Simpsons Thin Client vs. Fat Client Network Design
 

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