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Essay

Business Development

Essay specific features

 

Issue:

Business

 

Written by:

Lakenya J

 

Date added:

April 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 632

 

Was viewed:

5791 times

 

Rating of current essay:

 
Essay content:

The website marketing campaign puts in plain sight the paradigm under which RJF operates differently – no proprietary products; no quotas; total independence, and individual advice. The website marketing campaign adds to its strong positioning by fostering the concept of long-term, trusting relationships between a client and an advisor...
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By acknowledging the clients’ preconceived notions of how other investment management company’s work and refuting those concepts head on. RJF further identifies itself as a knowledgeable entity where a client can feel comfortable and confident. The overall branding position(-ing) – different by design – comes full circle in the website marketing campaign as the brand further identifies itself as being caring and empathetic to the client’s inner-most fears and desires – foremost risk and legacy...
displayed 300 characters

General issues of this essay:
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