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business finance
Essay specific features
Written by:
Edwin F
Date added:
October 21, 2016
Level:
University
Grade:
A
No of pages / words:
3 / 668
Was viewed:
4058 times
Rating of current essay:
Essay content:
However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line.
Learning Objective:
Designed to illustrate the challenges associated with bringing a new product to market...
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Allows for a rich discussion of customer behavior (including end consumers and installers). In addition, allows for a in-depth discussion of the positioning of a new product within the context of an existing product line and the use of multiple brands to manage products across their lifecycle.
Subjects Covered:
Consumer behavior, Consumer marketing, Distribution channels, Market entry, Market positioning, Marketing strategy, Product development, Product introduction, Product positioning...
displayed 300 characters
General issues of this essay:
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