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Business Operations Hospitality
Essay specific features
Written by:
Patricia W
Date added:
July 10, 2015
Level:
Grade:
B
No of pages / words:
3 / 670
Was viewed:
7920 times
Rating of current essay:
Essay content:
(http://hongkong.grand.hyatt.com/)
1)
The key internal factors which affect the Grand Hyatt Hong Kong hotel are Sales, Marketing mix elements, Financial aspects, R&D and Staffing.
Sales are the total sales of the hotel; the market share price which is affected by the total sales; the hotel’s location which is in a commercial district, therefore, it is mainly used for business meetings and banquets; the culture of Hong Kong, which means there will be a different customer trend from England...
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Also, the co-ordination between departments.
(Lancaster, G., & Massingham, L., (1998), Kortler, P., Armstrong, G., Saunders, J., Wong, V. (2002))
The key external factors which affect the Grand Hyatt Hong Kong hotel are Political, Economic, Cultural, Technological, Competitors and Customers.
Political are the local government’s (Hong Kong government) regulatory constraints, legal, taxation and patent law to their citizens and investors...
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