The Value Package
i. Feature: tangible and intangible qualities that a company builds into a product
ii. Value package: product marketed as a bundle of value-adding attributes, including reasonable cost
iii. Increasingly buyers expect to receive products with greater value?with more benefits at reasonable costs... displayed 300 characters
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Classifying Goods and Services
i. Classifying products according to expected buyers into 2 groups:
1. Consumer Products
2. Industrial Products
ii. Classifying Consumer Products
1. Convenience goods and services: are consumed rapidly and regularly. They are inexpensive and are purchased often.
2... displayed 300 characters
