Business Plan

Essay specific features

 

Issue:

Business

 

Written by:

Daren M

 

Date added:

September 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 263

 

Was viewed:

3857 times

 

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Essay content:

This means, the relevant market are all overweight and adipose women who live in Graz and are aged between 30 and 65 years. On closer examination the niche strategy seems to be ideal for WomenCycle, in order to be successful in the market. The core target markets for the location are the areas Innere Stadt, Gries, Eggenberg, Lend, Jakomini, Geidorf and Leonhard...
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This selection was also due to the fact, that in these areas are many companies with a high number of female employees. In the course of the analysis of the financial situation, three different scenarios have been examined: normal case, best case and worst case. In case of a successful market entry, on the basis of the market analysis and after the implementation of the marketing and sales concept, there is sufficient potential to reach the planned 200 members within the first year and to increase the number of the members to 250 in the third year...
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