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Business Research

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Issue:

Business

 

Written by:

Michael A

 

Date added:

September 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 379

 

Was viewed:

5698 times

 

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Essay content:

In October 2005 it was reported that generic sales growth outpaced the total Rx market by 1.4% (Drug Store News, Oct. 2005). Pharmaceutical companies like the one I work for, need to find a solution to help get Pharmacists to fill the prescriptions exactly the way the doctor has prescribed and to make the patients aware of the differences in and effects of brand versus generic medicine before they enter the pharmacy...
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That is why it is important for our sales reps to reiterate to both the doctors and patients the importance of sticking with the medicine and dosage prescribed. Although, the patient may be told by the pharmacist that there is an exact alternative, there may not be. One recommendation would be to increase patient awareness...
displayed 300 characters

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