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Essay

Business Research Methods

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Issue:

Business

 

Written by:

Michelle T

 

Date added:

January 22, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2122

 

Was viewed:

4589 times

 

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Essay content:

These aim at the creation or improvement of new products to meet certain needs and objectives of the investor. All such decisions necessarily entail some risk due to their future orientation. The risk may arise from miscalculate resources, from cost- and time- overruns, setting up of non-viable units, or building up excessive capacities...
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Specifically, the scope of MR includes customers, products, distribution, advertising, competitive information and macro-level phenomenon. i) Marketing is concerned with identifying and fulfilling customer needs and wants. Thus, MR should precede marketing. The unfulfilled wants should first be identified and translated into technically and economically feasible product ideas, which then should be marketed to the customers...
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General issues of this essay:
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