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business website simulation
Essay specific features
Written by:
Loraine G
Date added:
August 18, 2015
Level:
University
Grade:
A
No of pages / words:
8 / 2006
Was viewed:
2928 times
Rating of current essay:
Essay content:
The website currently ranks 60th out of 600 brokerage websites. The goal is to increase website traffic and offer more robust online trading features that will increase current customer activity, improve industry rankings and attract new customers.
?§An e-business strategy requires selecting technology opportunities and initiatives that are aligned with the business strategy, whether the focus is operational efficiency, customer excellence or product innovation?? (Raumer, 2001)...
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This paper will explore various operational, technology, marketing research and marketing strategy decisions that could be implemented to assist Primus Securities in meeting their goals.
Simulation ?V Marketing, Marketing Research, Technology and Operational Decisions
Primus Securities marketing strategy was to add various critical and non-critical information to the website to gain new customers and retain existing customers...
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