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Business World

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Issue:

Business

 

Written by:

Mabel W

 

Date added:

June 23, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 913

 

Was viewed:

2902 times

 

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Essay content:

Starbucks was named after the character in the novel Moby Dick. Also, this is the largest coffee house company in the world which consists of 7521 self-operated and 5647 licensed stores in 3 countries. Starbuck serves a multitude of beverages such as drip brewed coffee, espresso- and non-espresso-based hot beverages, tea, and ice-blended drinks...
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This company also offers pastries, salads, and sandwiches. Through its Starbucks Entertainment division and Hear Music brand, the company has ventured beyond refreshments into books, music, and film (Market line). Beginning with 17 stores, Starbucks went through a rapid expansion that began in the 1990's and continued in to the 2000s...
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