Buyer Behaviour

Essay specific features

 

Issue:

Business

 

Written by:

Douglas E

 

Date added:

March 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 250

 

Was viewed:

4098 times

 

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Essay content:

Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing's goals be realised. Such an understanding of buyer behaviour works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumer's needs efficiently and establish a loyal group of customers with positive attitudes towards the company's products...
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The underlying concepts of this chapter form a system in which the individual consumer is the core, surrounded by an immediate and a wider environment that influences his or her goals. These goals are ultimately satisfied by passing through a number of problem-solving stages leading to purchase decisions...
displayed 300 characters

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