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Buyer Behaviour
Essay specific features
Written by:
Douglas E
Date added:
March 8, 2016
Level:
University
Grade:
A
No of pages / words:
1 / 250
Was viewed:
4098 times
Rating of current essay:
Essay content:
Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing's goals be realised. Such an understanding of buyer behaviour works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumer's needs efficiently and establish a loyal group of customers with positive attitudes towards the company's products...
displayed 300 characters
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The underlying concepts of this chapter form a system in which the individual consumer is the core, surrounded by an immediate and a wider environment that influences his or her goals. These goals are ultimately satisfied by passing through a number of problem-solving stages leading to purchase decisions...
displayed 300 characters
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