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Essay

buyer behaviour

Essay specific features

 

Issue:

Business

 

Written by:

Eric K

 

Date added:

September 7, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1184

 

Was viewed:

6846 times

 

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Essay content:

Several possible ways to connect the research approaches are presented in the remainder of this section. It is possible to make connections between motivation classification and goal-directed behaviour research approaches. Motivation is a pervasive element of the intention theories that were discussed in the goal-directed behaviour studies...
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Motivation is a pervasive element of the intention theories that were discussed in the goal-directed behaviour studies. Here we suggest that the motivations identified through motivation classification research efforts can be applied within the framework of goal-directed behaviour studies. One advantage of such an integration is that a theoretical framework is provided to hypothesize about and study the mechanisms through which encouraging and discouraging motivations influence consumers' online buying behaviour...
displayed 300 characters

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