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Buyer Behaviour Analysis for Red Bull
Essay specific features
Written by:
Joseph W
Date added:
September 1, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 406
Was viewed:
10109 times
Rating of current essay:
Essay content:
The group, with respect to age, was firmly rooted in the core demographic of product users. Questioning was guided along the lines of the three research groupings and utilized an open ended style to illicit valuable insight about the product. Data was also gathered with respect to quantifiable values on taste, image and other factors relative to the product and its competition...
displayed 300 characters
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Questioning was guided along the lines of the three research groupings and utilized an open ended style to illicit valuable insight about the product. Data was also gathered with respect to quantifiable values on taste, image and other factors relative to the product and its competition.
Findings were analyzed in the context of three models: Fishbein, Means-end chain and the consumer decision process...
displayed 300 characters
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