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Buyer Behaviour In Advertising Industry
Essay specific features
Written by:
Evette J
Date added:
December 23, 2013
Level:
University
Grade:
A
No of pages / words:
16 / 4264
Was viewed:
3200 times
Rating of current essay:
Essay content:
The foundations for a successful agency-client relationship rely on understanding:
1. What are the key drivers of successful client retention?
2. Are these in line with the key success factors for new client attraction?
In response to answering these questions, our report aims to investigate segmentation and buyer behavior within the advertising industry...
displayed 300 characters
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Are these in line with the key success factors for new client attraction?
In response to answering these questions, our report aims to investigate segmentation and buyer behavior within the advertising industry.
The selection and retention criteria of advertising agencies can be described by three distinct elements:
1...
displayed 300 characters
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