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Essay

Buying Process

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth H

 

Date added:

May 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

21 / 5686

 

Was viewed:

4713 times

 

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Essay content:

Therefore we conclude that a psychological event that we call "decision making" has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action. In general there are three ways of analysing consumer buying decisions...
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They are: • Economic models - These models are largely quantitative and are based on the assumptions of rationality and near perfect knowledge. The consumer is seen to maximize their utility. See consumer theory. Game theory can also be used in some circumstances. • Psychological models - These models concentrate on psychological and cognitive processes such as motivation and need recognition...
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General issues of this essay:
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